Retailers and eCommerce brands are under more pressure than ever to fulfill orders quickly, accurately, and across multiple channels. Whether shipping to a consumer’s doorstep, a retail store, or a distribution center, your fulfillment strategy must be agile enough to handle it all.
That’s where your 3PL partner comes in.
In today’s marketplace, omnichannel fulfillment is no longer a differentiator – it’s a necessity. To keep up with evolving consumer expectations and retailer requirements, brands are increasingly turning to logistics providers who can offer integrated, nationwide solutions that adapt to any fulfillment channel.
As 3PLs and warehouse management systems (WMS) advanced, a multi-channel approach began to flourish. Omnichannel fulfillment is the process of managing inventory and order fulfillment across multiple sales channels from one, unified source of inventory.
With omnichannel distribution, a single product may be shipped in bulk to a big box retailer, individually packed for a Shopify order, or replenished for an Amazon FBA warehouse, all from the same 3PL network.
Managing omnichannel logistics in-house can stretch your resources, especially when trying to meet the compliance demands of major retailers or support fast D2C delivery times. A 3PL partner like Weber Logistics brings several advantages:
1. Shared WMS and automation technology. Modern fulfillment operations demand real-time inventory visibility, automated order routing, and system integrations across your sales channels. At Weber, for example, our clients benefit from enterprise-grade WMS platforms and scalable automation tools – without the upfront investment.
2. Deep experience in retail routing guides and chargeback prevention. Big box retailers enforce strict compliance on labeling, packaging, ASN accuracy, and delivery windows. 3PL providers like Weber have decades of experience working with leading retailers and can help brands avoid costly chargebacks through proven retail distribution processes.
3. Scalable warehousing capacity across multiple regions. Whether you're ramping up for peak season or expanding into new markets, a 3PL with a shared warehousing network can offer scalable space in strategically-located facilities, including food-grade, pharma-compliant, and temperature-controlled options.
4. Cost-efficiencies from multi-client, tech-enabled operations. With this shared warehousing model, you also gain access to automation, labor, and equipment at lower costs as you effectively ‘split the bill’ with your fellow tenants. This model reduces fixed overhead and helps you stay agile as order volumes fluctuate.
5. Retail, wholesale, and eCommerce fulfillment – under one roof. A 3PL specializing in omnichannel distribution can support pallet-in/pallet-out wholesale fulfillment, store replenishment, and direct-to-consumer pick/pack orders from the same facility network. There is no need for separate partners or fragmented networks.
The anticipation of new rounds of U.S. tariffs expected in 2025 and beyond is prompting many importers to reassess their supply chain footprints. For consumer goods brands in particular, tariff increases could make port entries more expensive – and increase pressure to find inland distribution solutions that lower total landed cost.
Weber helps brands respond to tariff impacts with:
And, when trade policy shifts, an agile 3PL partner like Weber can help you pivot and adapt without disrupting service.
Weber Logistics is a 101-year-old 3PL provider with deep roots in West Coast logistics – and now, a national transportation and fulfillment network.
Our approach to omnichannel fulfillment includes:
Your customers don’t care whether their order ships from a warehouse, a store, or a truck—they just want it fast, accurate, and damage-free. That means you need a logistics partner that treats omnichannel fulfillment not as a challenge, but as a standard.
Contact Weber today and learn how we can future-proof your supply chain – together.