If you need to get across town fast and your choices are a taxi cab or public transit, you’d likely prefer the cab.
Times being what they are, however, the price of that cab ride might drive you to the bus stop. But what if you could share an air-conditioned cab ride with others going to the exact same place, and pay about the same as the cost of the bus ride?
Welcome to pool distribution. Direct car service for a mass transit price.