In today’s growing e-commerce world, online businesses are in a position to optimize their operations that will fuel growth, because they are able to focus on a single product-to-consumer distribution channel. Many of the technical aspects of e-commerce business such as social marketing, website design and content management continue to be executed by in-house staff. These functions are crucial and have to be in house as they are the foundation of growing startups and online business. But when it comes to the operational and logistics aspect of the business, adding on an outside partner that has the knowledge and expertise to optimize your supply chain could provide great value.