According to the Census Bureau of the U.S. Department of Commerce, eCommerce sales accounted for 11.8% of total sales in the first quarter of 2020. In light of the COVID-19 outbreak, Q2 eCommerce figures are likely to grow more rapidly, as eCommerce sales through most of April were 49% greater than a similar period in March.
No matter what your company sells, it’s imperative that your eCommerce operations can keep pace with this growth. It is also important, however, that B2C growth doesn’t come at the expense of your B2B execution.
