We see the dialogue in films again and again. Two individuals, John and Jane, trying to catch a taxi cab, “Where you headed” asked John, “uptown” said Jane, then John replied “me too, want to split a cab?” Just as a taxi cab will cost the same overall price with one person vs two people inside, wouldn’t you rather share and pay less!
The same principle can be applied to shipping cold freight. Shipping some of your product alone can cost big bucks. That same truck filled with other products going to the same location, equals savings for everyone. The image below can help paint the picture of utilizing pool distribution.