If you’re selling online, chances are you’re selling on Amazon. And, if you’re selling on Amazon, you want to be Prime-certified to reach Amazon’s 100+ million Prime customers. These ‘frequent flyers’ spend an average of 1,400 per year[i] on the site.
To become Prime-certified, many sellers go straight to the source and let Amazon handle fulfillment through their Fulfillment by Amazon (FBA) program. But there is another Prime-friendly option available to you: Seller Fulfilled Prime (SFP). In this article, we’ll take a closer look at this Amazon seller fulfillment program and the ways in which it differs from FBA.
