It was a great day for your business – Costco agreed to carry your product, both in stores and online. Awesome!
Your team worked hard for this deal and, after the celebration, you went home for some much-needed rest before starting to tackle this great new opportunity the next day with your current third party logistics partner (3PL).
That night, a vivid dream transports you to your desk the following morning. You call your 3PL provider to begin discussing a rapid ramp-up process for planned volume increases. But instead of excitement about the new opportunity, your 3PL instead expresses concern and tempers your expectations about what can be done and how fast.